The passage from Terrence Robinson to joe bleez started way back in 1986, when Terrence, a star defensive end on his state runner-up little league football team, began to emulate the moves of DMC from the Kings of NY instead of the moves of NFL superstar linebacker LT of the New York Giants. Out went the cleats and in came fat shoe-laced Adidas. BLEEZ didn't immediately give up football, but he and another partner became known more for being able to recite all the lyrics from every Run-DMC song by heart, than their bone-crushing hits of unsuspecting ball carriers on the football field. So much so he and his partner took home the crown in a school talent show dressed as and performing as Run-DMC. From that day forward all he " . . .ever wanted to be was worldwide bonafide real emcee" (ref. Champagne Wishes).
From day one BLEEZ was a smooth brother, so it only made sense that he would take on the more laid back approach of DMC when he and his rhyming cohort got into character. However on stage, now writing their own rhymes, the tiger would come out and BLEEZ, known then as Black Magic and his rhyming partner Mr. Mic, possessed the energy of a thousand bouncing balls. And although Bleez could easily step into character as member of the down south duo of Crowd Control, by nature he was much smoother than that. In the winter of '88 (hip-hops golden-age) BLEEZ heard the song R-A-W by Big Daddy Kane and immediately realized he could just be himself and still get the crowd hype. While Crowd Control didn't give up their back and forth style copped from Run-DMC, BLEEZ's lyrics began to smooth out and the contrast between Mr. Mic and himself made a local producer take notice.
After winning a few talent shows, one even after Bleez forgot his lyrics and had to freestyle his way to victory, they got a chance to go into the studio. At $30 an hour, big money to two broke country boys, they hustled together some cash and put out a four song EP. Getting a lot of love from the streets, they received the unheard honor of a local act getting their record spun on the local radio station's "Rush It or Flush It." And although all callers called in with an overwhelming "Rush It," they received no more airplay from the station.
In 1989, BLEEZ and his rhyming partner sent their tape to the up and coming hip-hop magazine The Source, hoping to get some recognition in the "Unsigned Hype" column. Not understanding any aspects of marketing they simply dropped their tape in the cheapest envelope at the post-office, sent it and hoped for the best. Another factor that should have dampened their hopes was if they'd won, how would they know? At the time The Source magazine was not in circulation in their hometown of Belton, SC, and they only found out about the magazine through a friend who brought it back to them from a vacation out of state. BLEEZ and his partner thought surely the magazine would call them when they won, but the call never came; more and likely their brown envelope was never opened.
Without airplay or a call from The Source BLEEZ continued perfecting his skills at the only place he could perform on the regular, the lunchroom table. In a circle of friends and rappers donning themselves "The Knights of the Round Table" (although the cafeteria tables were actually rectangular), BLEEZ would deliver his still developing rhymes to his friends everyday. He would continue to do this over the next four years of high school, after officially giving up his football career during his sophomore season. This after the coaches pegged BLEEZ for future football stardom and pulled him up to varsity to split time with one of their star defensive players. However, BLEEZ decided he could only split time in one place: on stage. Being a bright student and having an early developed frame (at 6'1 185lbs), BLEEZ possibly could have had a nice college football career, but he gave it up more determined to get into the rap game; not realizing he would remain on the sideline of the rap game for the next 13 years.
During those 13 years BLEEZ endured two more name changes; a near recording contract after making it to the finals of a weekly talent contest; a bitter break up from his rhyming partner one week before the finals of that same contest (the reason they didn't win the recording contract); a two year stint from writing lyrics brought on by that bitter break up; an unsuccessful search for a new rhyming cohort which ultimately led to his decision to remain a solo artist; and finally the cancellation of an independent single's release due to name infringement nearly two years ago. The other name change was similar in that he recorded a number of songs under it, until another well-known R&B group (i.e. Jagged Edge) featured an artist of the same name on one of their songs. Instead of taking on a trademark infringement case, Terrence reluctantly took on another name and said, "I need a name that no one else will ever think of and I don't care whether hip-hop fans feel the new name or not; and if they don't I will make them feel it!"
Now it's 2003-Enter joe bleez. Upon hearing his new moniker most people ask "Where did you get that name from?" but after hearing his ice cold delivery and bone chilling metaphors on his album's title cut, most people end up calling him the two words that best describe him as an artist... "Mr. Freeze!"
Meet joe bleez. "The coldest poet the world don't know...yet." For 15 years he's been South Carolina's best-kept secret, but now the cat's out of the bag and word is spreading faster than west coast wildfires.
His long awaited full length solo debut has finally hit the streets and has everyone singing the praises of the South's new hip hop heir to the throne. The title of the ground breaking CD is-joe bleez is... Mr. Freeze. This 17-song set is loaded with a masterful blend of commercial gems and ice-cold underground classics. It is a collection of the artist's most well received songs over the past 3 Â½ years and is an eyebrow-raising display of a well-rounded, mature artist/producer. The album credits read like a Tracy McGrady, triple-double box score with the entire album (all but 3 songs) being written, produced, arranged and performed by the twenty-something year-old phenom. In addition to performing all of these different duties, BLEEZ also co-mixed, along with his fellow college alumni Ken (Kenny Mixx) Daniels, and co-executive produced this project with childhood friend and business partner Montoya (Wordplay) Smith. All of this was accomplished while he still maintained a full-time managerial position in corporate America. This is a testament to the will and focus of this new American idol.
During the past decade BLEEZ has catalogued dozens of songs and been involved in countless others that have kept the underground scenes in Atlanta, Georgia and Anderson, South Carolina blazing since 1989 and now he is ready to take it to the masses. He has showcased his blue chip talent on TV ("Straight up 66" on Jones Intercable in Augusta, GA), radio (105.7 in Huntsville AL) and also held it down on a Black College tour with Goodie Mob and the R&B quartet Silk. In addition to gracing audiences from the Panhandle to the Palmetto state, BLEEZ, then known as P.O.D., also had two songs that remained in the top 20 on MP3.com for 5 weeks back in 1999 with word of mouth as his only promotion. With his bone chilling metaphors and chest pounding beats BLEEZ is showing the critics that "the South ain't all about pimping and booty shaking." BLEEZ's best quality is the way he spits "grown man" game with his extra smooth, effortless delivery. His calm but in your face style coupled with his mid-tempo, neck snapping sonic backdrops have given BLEEZ a loyal fan base that truly believes this emcee is ready to walk on water and look cool while doing it. BLEEZ's self-description of his musical style reads more like a bartender's cheat sheet instead of the usual musician's response.
He says-- 1-fl.oz of Scarface
1/2-fl. Oz Eightball & MJG
1- cup of the original Juice Crew's
Big Daddy Kane
2- twists of 'Pac
Served frozen. Ice brewed, cold filtered. Always fills you up, never lets
you down. Goes down smooth-kicks like a mule. 21 and over. Think responsibly.
Classic BLEEZ answer. Witty, creative and 100% true. After one listen to the title track on his CD and you will be convinced; in a world of fake gangster heroes and cool cat wanna-be's... joe bleez is...Mr. Freeze.
Check out the artist's website:
2. Still Ain't Nurtin
3. Dr. Everythang Gon. B Alright
4. Mr. Freeze
6. I Ain't Him
8. What U Waiting On?
9. Country Living
10. Mrs. Parker (Scene 1- Me vs. Me)
13. Champagne Wishes
14. You Keep the Change
15. Ain't a Damn Thang Changed
16. Blackbird Street
17. Mr. Freeze (Radio Edit)